BA (Honours) Mass Communication

RCCM students studying BA (Hons) Mass Communication course gain a comprehensive and in-depth understanding of mass communications. This includes studying the analysis, production, strategic use and deployment of mass communications in a range of commercial and social contexts. A particular focus of this 3-year course is on digital and social media and how such media are transforming the social and business world. Students develop high-level skills in the production and manipulation of digital media, consider how media communications can be used in a strategic manner across different platforms and how communications can be understood and critically examined. Students engage in substantial amounts of creative work across a range of platforms and develop expertise in one or more of the key fields of mass communication. The degree uses a wide range of teaching approaches including creative project-based learning, case studies, practical workshops, lectures, seminars, and tutorials. Students are encouraged to engage with industry. An eligible candidate for this course will need a 12th passed certification from an equivalent university.

Syllabus :

Semester I :

S.No. Subject
01. Introduction to Mass Communication
02. History of Press 
03. Hindi 
04. English 

 

Semester II :

S.No. Subject
01. Creative Writing
02. Computer Application for Mass Media
03. Public Administration
04. Economic Development & planning in India 

 

Semester III :

S.No. Subject
01. Reporting I
02. Editing I
03. Photo Journalism
04. Indian Government Politics and International Relation 

 

Semester IV :

S.No. Subject
01. Advanced Reporting 
02. Advanced Editing
03. Design & Graphics
04. Advertising and Sales Promotion 

 

Semester V :

S.No. Subject
01. Current Affairs
02. Feature Writing
03. Introduction to Audio Visual Media
04. Public Relations 

 

Semester VI :

S.No. Subject
01. Newspaper Management 
02. Film Appreciation 
03. Development Communication
04. Editorial Writing